Corporate social responsibility from the perspective of companies producing passenger cars in the Czech Republic

Abstract

Corporate social responsibility (CSR) is currently a highly discussed topic. The use of CSR strategy may represent a crucial component of competitiveness of a business. CSR application in business means that the company also takes into consideration environmental and social aspects and impacts of its activities, products and services. Today's customers look for not only high-quality products and services, but they also observe the behaviour and the strategy of companies from the point of view of their environmental and social impacts. This concept is important not only for customers, but also for other stakeholders (investors, employees, suppliers, the public, media, the state and other similar stakeholders). CSR issues are increasingly important for the automotive industry. The aim of this paper is to present and to compare approaches to CSR communicated by selected companies producing passenger cars in the Czech Republic on their websites. The attention is primarily focused on those economic, environmental and social aspects of CSR that are considered important by these companies with regard to their business sector; selected companies communicate these aspects by means of websites to their stakeholders. The acquired data are processed by means of the following methods: the content analysis and the comparative analysis.