Abstract:
This paper aims to summarize the results of quantitative research striving to determine
the importance of providing a comprehensive solution to the needs and requirements
of buyers of the selected chemical products. It also aims to investigate the role of
different components of products, services, and other aspects of offerings play as parts
of a comprehensive solution designed for customers processing chemical products.
The respondents were managers of enterprises purchasing the examined categories of
chemical products in the Czech Republic and our research took place in 2021. Its outcomes
show that a comprehensive solution of the needs and requirements of customers in the
case of chemical products is perceived far more broadly than those hitherto presented
in the literature. In general, it differs especially in the phase of research and
development of delivered products, in the phase of consulting and cooperation with
customers in harmonizing the technology of processing the products, as well as in the
aspects of providing additional services and waste disposal.