Possibilities of using online communication in destination management
Konferenční objektOtevřený přístuppeer-reviewedpostprintDatum publikování
2019
Autoři
Vedoucí práce
Oponent
Název časopisu
Název svazku
Vydavatel
Melandrium
Abstrakt
Communication is an inseparable part of activities of any business subject. Evidently, that applies to destination management as well. Advanced destination management can’t do without quality communication. It is necessary to pay due attention to communication so that it can be effective. That means to monitor also new trends and possibilities that modern life offers in the sphere of communication. More and more the emphasis is put on online communication, which has become a phenomenon of our time and in many cases replaces traditional ways of communication gradually. The paper deals with contemporary communication trends and focuses on the tourism sector, specifically on the problems of its management. It examines particular means of online communication and possibilities of their use in destination management. It also explains the situation in the Czech Republic by way of an analysis concerning online communication of particular destination management organizations working in the Czech Republic and by evaluation of its status quo. On the basis of observed results it then put suggestions how it would be possible to make this communication more effective.
Rozsah stran
p. 101-109
ISSN
Trvalý odkaz na tento záznam
Projekt
Zdrojový dokument
International Days of Statistics and Economics : conference proceedings
Vydavatelská verze
https://msed.vse.cz/msed_2019/article/160-Beckova-Helena-paper.pdf
Přístup k e-verzi
open access
Název akce
13th International Days of Statistics and Economics (05.09.2019 - 07.09.2019, Praha)
ISBN
978-80-87990-18-6
Studijní obor
Studijní program
Signatura tištěné verze
Umístění tištěné verze
Přístup k tištěné verzi
Klíčová slova
destination management, tourism, communication, destinační management, cestovní ruch, komunikace