The evaluation of the service quality performed by the rail passenger transport carriers on the Prague – Ostrava region route: primary marketing research
Konferenční objektpeer-reviewedpostprintSoubory
Datum publikování
2018
Vedoucí práce
Oponent
Název časopisu
Název svazku
Vydavatel
Kaunas University of Technology
Abstrakt
The article is focused on the presentation of the outcomes from the primary marketing research concerning the service quality performed by the rail passenger transport carriers on the Prague – Ostrava region route, which is main long distance rail line with in market competition in the Czech Republic. Historically it was operated by the Czech national carrier, former incumbent České dráhy (Czech Railways Company). Since 2011 it is opened to the competition of two competitors as RegioJet entered the market, soon afterwards in 2012 third competitor joined the passenger railway market on this route – LEO Express. The research aims to analyze the quality as perceived by the passengers comparing the service experience during the journey with all three aforementioned carriers. The primary marketing research was carried out in the form of structured personal questioning, where the analyzed criterions were ticket prices, carriage convenience, customer service and the train staff behavior during the journey, tidiness of carriage interiors, frequency of offered connections and the refreshment offer during the journey. The evaluation and discussion of the outcomes are included in the article.
Rozsah stran
p. 246-251
ISSN
1822-296X
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Projekt
Zdrojový dokument
Transport Means : proceedings of the international scientific conference
Vydavatelská verze
Přístup k e-verzi
open access
Název akce
22nd international scientific conference TRANSPORT MEANS 2018 (03.10.2018 - 05.10.2018, Trakai)
ISBN
Studijní obor
Studijní program
Signatura tištěné verze
Umístění tištěné verze
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Klíčová slova
quality of service, public transport, railway passenger transport, marketing research, kvalita služby, veřejná doprava, železniční osobní doprava, marketingový výzkum