Abstract:
It is a well-known fact that in order to compete in the market, it is necessary to have the highest quality products and at the same time, have lower production costs. The effective use of intellectual potential could ensure the fulfilment of these conditions and thus contribute to the growth of the economy, its entry into the group of European leaders in the socio-economic development. It is possible due to the implementation of intellectual investment to achieve the above objectives. The costs for training and continuing education of professionals and government support on the development of intellectual potential opens up the prospects for the introduction of new technologies, the increase of the Gross Domestic Product, the improvement of the welfare and spiritual comfort of citizens. The paper focuses on the assessment of the intellectual society of a region, proposing a universal method by which we can estimate intellectual potential.
