Zdrojový dokument:Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 16 (1/2010)
ISSN:1211 – 555X
Abstrakt:
The aim of this paper is to provide theoretical background for the assessment of
merger policies. We discuss two standard models: Cournot Oligopoly with Homogeneous
Goods model and Bertrand Competition with Product Differentiation model – to derive
simple method how to evaluate competitive effect of a horizontal merger. We found out a
unique correspondence between change in consumer surplus and change in competitors’
profits generated by the level of efficiency created in the merger.