Strategické plánování distribučních cest pro produkty chemických oborů podnikání

Branská, Lenka; Lošťáková, Hana

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2001/06 Scientific papers, Series D
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Strategické plánování distribučních cest pro produkty chemických oborů podnikání

Branská, Lenka; Lošťáková, Hana

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URI: http://hdl.handle.net/10195/32386

Datum publikování: 2001

Document type: Article

xmlui.ArtifactBrowser.SimpleSearch.filter.source: Scientific papers of the University of Pardubice. Series D Faculty of Economics and Administration. 6 (2001)

ISSN: 1211-555X

Abstract:

Marketing managers of many industrial companies more and more accent an importance of distribution for obtaining and keeping customers. Systematic methodology for distribution channels strategic planning of business areas intended for production consumption does not exist so far. This article describes distribution channels strategic planning methodology and primary research results targeted to verification applicability of this methodology in industrial practice.

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