Publikace: THE SELECTION OF AN APPROPRIATE DISTRUBUTION CHANNEL
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Hrdý, David
Průša, Petr
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City Net Scientific Research Center
Abstrakt
Selection of distribution channel type is an important decision of every manufacturing company. Appropriate choice of distribution channel can save a considerable cost while maintaining a high level of customer service. Determination of an appropriate strategy for the management of enterprise distribution channel.
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Klíčová slova
distribution logistics, distribution channel, ANP, distribuční logistika, distribuční kanál, ANP