Marketingové řízení v podmínkách udržitelného rozvoje

Publikace:
Marketingové řízení v podmínkách udržitelného rozvoje

Článekopen accesspeer-reviewedpublished

dc.contributor.author	Kožená, Marcela
dc.date.accessioned	2010-04-02T11:10:48Z
dc.date.available	2010-04-02T11:10:48Z
dc.date.issued	2007
dc.description.abstract	Environmental access in marketing can lead to increasing of run of customers on the offered products to sale. However the application of optimal marketing strategy is very important condition to success; it appoints mission, key factors, objectives and the formulation of strategic conception. Environmental strategy is as a part of the company´s strategy implemented by means of marketing tools and techniques.	eng
dc.format	p. 91-97	eng
dc.identifier	Univerzitní knihovna (studovna)	cze
dc.identifier.issn	1211-555X
dc.identifier.signature	47940-12
dc.identifier.uri	https://hdl.handle.net/10195/35584
dc.language.iso	cze
dc.peerreviewed	yes	eng
dc.publicationstatus	published	eng
dc.publisher	Univerzita Pardubice	cze
dc.relation.ispartof	Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 12 (2007)	eng
dc.rights	Bez omezení	cze
dc.subject	Strategy	eng
dc.subject	Sustainable Development	eng
dc.subject	strategic objectives	eng
dc.subject	timing of strategy	eng
dc.title	Marketingové řízení v podmínkách udržitelného rozvoje	cze
dc.type	Article	eng
dspace.entity.type	Publication

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