Web-based CSR communication in post-communist countries

Abstract

In this survey, we investigate the level of web-based CSR communication in selected post-communist countries. Our objective was to identify, analyse and evaluate the scope of web-based CSR communication and the structure of CSR activities communicated by the TOP 100 companies based in the Czech Republic and Ukraine. On the basis of content analysis of the websites of the 100 most important companies (according to level of revenue) based in each of these countries, we can state that the level of their web-based CSR communication is comparable. It does however correspond to the generally low level of CSR communication in post-communist countries. Apart from corporate websites, another popular channel of communication is social networks, in particular Facebook. As far as the scope of CSR activities communicated is concerned, companies based in the Czech Republic communicate an average of 19 and companies based in Ukraine communicate an average of 18 of the 39 monitored activities. TOP 100 companies operating in these countries communicate economic and environmental responsibility activities in the greatest scope and on the contrary, ethical responsibility activities the least.