Analysis and assessment of the achieved level of servitization in the selected chemical company – Case study

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dc.contributor.author Vlčková, Vladimíra
dc.contributor.author Podškubková, Lucie
dc.date.accessioned 2020-09-29T07:11:17Z
dc.date.available 2020-09-29T07:11:17Z
dc.date.issued 2020
dc.identifier.isbn 978-80-7560-322-7
dc.identifier.issn 1211-5541
dc.identifier.uri https://hdl.handle.net/10195/76707
dc.description.abstract Manufacturing companies on the B2B market are nowadays focussing more and more on servitization. Globally, 38 % of manufacturing companies have already approached it. Focusing on servitization may be advantageous for manufacturing companies because the area of services is more profitable than the area of products, and it provides more opportunities for growth. Services are also becoming a tool-facilitating sale of products, increasing the customer loyalty, and allowing companies to respond to the growing customer demands. In addition, for chemical companies in the Czech Republic, servitization represents a new opportunity of how to generate a competitive advantage; particularly, towards competitors from the South-East Asia region. Therefore, this paper first aims to assess, based on the literature search, the possibilities and concepts of new service-oriented business models in the chemical industry. Then, based on a case study, it is going to demonstrate the current servitization concept applied by a selected chemical company, perception of its importance, and potential for the future by the sales department staff. en
dc.format p. 279 - 289
dc.language.iso en
dc.publisher University of Pardubice en
dc.relation.ispartof Scientific papers of the University of Pardubice. Series A, Faculty of Chemical Technology. 26/2020 en
dc.rights open access en
dc.subject services en
dc.subject servitization en
dc.subject company of chemical industry en
dc.subject sales department en
dc.title Analysis and assessment of the achieved level of servitization in the selected chemical company – Case study en
dc.type Article en
dc.peerreviewed yes en
dc.publicationstatus published en
dc.identifier.obd 39884712


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