Analysis and assessment of the achieved level of servitization in the selected chemical company – Case study
Článekpeer-reviewedpublishedSoubory
Datum publikování
2020
Vedoucí práce
Oponent
Název časopisu
Název svazku
Vydavatel
University of Pardubice
Abstrakt
Manufacturing companies on the B2B market are nowadays focussing more and more on
servitization. Globally, 38 % of manufacturing companies have already approached it.
Focusing on servitization may be advantageous for manufacturing companies because
the area of services is more profitable than the area of products, and it provides more
opportunities for growth. Services are also becoming a tool-facilitating sale of products,
increasing the customer loyalty, and allowing companies to respond to the growing
customer demands. In addition, for chemical companies in the Czech Republic,
servitization represents a new opportunity of how to generate a competitive advantage;
particularly, towards competitors from the South-East Asia region. Therefore, this
paper first aims to assess, based on the literature search, the possibilities and concepts
of new service-oriented business models in the chemical industry. Then, based on a case
study, it is going to demonstrate the current servitization concept applied by a selected
chemical company, perception of its importance, and potential for the future by the sales
department staff.
Rozsah stran
p. 279 - 289
ISSN
1211-5541
Trvalý odkaz na tento záznam
Projekt
Zdrojový dokument
Scientific papers of the University of Pardubice. Series A, Faculty of Chemical Technology. 26/2020
Vydavatelská verze
Přístup k e-verzi
open access
Název akce
ISBN
978-80-7560-322-7
Studijní obor
Studijní program
Signatura tištěné verze
Umístění tištěné verze
Přístup k tištěné verzi
Klíčová slova
services, servitization, company of chemical industry, sales department