Strengthening relationships with customers in online pharmacies as links of pharmaceutical value networks

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dc.contributor.author Pecinová, Zuzana
dc.contributor.author Čurdová, Markéta
dc.contributor.author Lošťáková, Hana
dc.contributor.author Rajhelová, Hana
dc.date.accessioned 2020-05-06T10:46:56Z
dc.date.available 2020-05-06T10:46:56Z
dc.date.issued 2011
dc.identifier.isbn 978-80-7395-459-8
dc.identifier.issn 1211-5541
dc.identifier.uri https://hdl.handle.net/10195/75345
dc.description.abstract An effective management strategy in today's highly competitive environment is strengthening long-term relationships with customers. The essence of this strategy is building and developing relationships with customers on the principle of mutual benefit aiming to achieve higher customer satisfaction and loyalty. An important role in strengthening the relationships with customers is played by information technologies; in recent years the Internet has become increasingly important in this area. This article presents the results of a primary qualitative research, which focused on defining the appropriate forms and tools for strengthening customer relationships in online pharmacies and the extent of their application in the Czech Republic, evaluating their effectiveness and possibilities of their further use in developing relationships with customers. en
dc.format p. 333–345
dc.language.iso en
dc.publisher University of Pardubice en
dc.relation.ispartof Scientific papers of the University of Pardubice. Series A, Faculty of Chemical Technology. 17/2011 en
dc.rights open access en
dc.title Strengthening relationships with customers in online pharmacies as links of pharmaceutical value networks en
dc.type Article en
dc.peerreviewed yes en
dc.publicationstatus published en


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