| dc.contributor.author |
Jaderná, Eva
|
cze |
| dc.contributor.author |
Mlázovský, Martin
|
cze |
| dc.contributor.author |
Tomašík, Marek
|
cze |
| dc.date.accessioned |
2020-03-19T12:18:54Z |
|
| dc.date.available |
2020-03-19T12:18:54Z |
|
| dc.date.issued |
2019 |
eng |
| dc.identifier.isbn |
978-80-244-5543-3 |
eng |
| dc.identifier.uri |
https://hdl.handle.net/10195/74637 |
|
| dc.description.abstract |
The paper aims to describe the evolution during last decade and current state of the B2B marketing in the Czech Republic. Data by B2B monitor were analyzed and interpreted to identify the trends in the B2B marketing. The paper shows the tendency to save money in the context of B2B marketing activities. New trends in an application of B2B marketing tools are presented. The study is completed by an interesting view of an expert in the B2B marketing. A deep interview with an expert has confirmed data by B2B monitor and discovered other problems in the B2B marketing at present. |
eng |
| dc.format |
p. 50-55 |
eng |
| dc.language.iso |
eng |
eng |
| dc.publisher |
Univerzita Palackého v Olomouci |
eng |
| dc.relation.ispartof |
KNOWCON 2019 Knowledge on Economics and Management : Profit or Purpose : conference proceedings |
eng |
| dc.rights |
open access |
eng |
| dc.subject |
B2B marketing |
eng |
| dc.subject |
B2B monitor |
eng |
| dc.subject |
B2B promotion |
eng |
| dc.subject |
events |
eng |
| dc.subject |
marketing budget |
eng |
| dc.subject |
B2B marketing |
cze |
| dc.subject |
B2B monitor |
cze |
| dc.subject |
B2B promotion |
cze |
| dc.subject |
eventy |
cze |
| dc.subject |
marketingový rozpočet |
cze |
| dc.title |
Changes of B2B promotion in the Czech Republic |
eng |
| dc.title.alternative |
Změny B2B promotion v České republice |
cze |
| dc.type |
ConferenceObject |
eng |
| dc.description.abstract-translated |
Příspěvek si klade za cíl popsat vývoj v posledním desetiletí a současný stav B2B marketingu v České republice. Data získaná společností B2B monitor byla analyzována a interpretována za účelem identifikace trendů v B2B marketingu. Příspěvek poukazuje na tendenci snižovat rozpočet na B2B marketing. Dále jsou představeny nové trendy v aplikaci B2B marketingových nástrojů. Studii doplňuje pohled odborníka na B2B marketing. Hloubkový rozhovor s odborníkem potvrdil data získaná B2B monitorem a zjistil další současné problémy v B2B marketingu. |
cze |
| dc.event |
KNOWCON 2019 Knowledge on Economics and Management (05.09.2019 - 06.09.2019, Olomouc) |
eng |
| dc.peerreviewed |
yes |
eng |
| dc.publicationstatus |
postprint |
eng |
| dc.relation.publisherversion |
https://knowledgeconference.upol.cz/downloads/KNOWCON%202019%20-%20Conference%20proceedings.pdf |
eng |
| dc.identifier.obd |
39883266 |
eng |
