Zdrojový dokument:Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 44/2018
ISSN:1211-555X (Print)
Abstrakt:
The article’s objective is to propose a research framework that could describe
an industry, structured by the industry’s specific performance indicators, through the lens
of its business models as well as identify the specific features of novel business models. The
approach is based on combining various approaches to business model research and
propose a methodology which examines an selected industry, in this case a sector of the
Czech chemical industry, through the lens of its business models and aims to provide novel
business model concepts based on sustainable multiple customer value creation. The
framework connects the theoretical concepts of business models, sustainable value added,
and multiple customer value creation. The framework appropriates environmental and
social aspects of the business model’s value proposition to the underlying strategy and
gauges it by sustainable value added. The resulting business model concepts serve as an
overview and incentive to further develop novel business model designs within the selected
industry.