SEGMENTATION OF GARAGES BY THEIR NEEDS AND REQUIREMENTS CONCERNING THE LEVEL OF COOPERATION WITH CAR OIL DISTRIBUTORS
Konferenční objektOmezený přístuppeer-reviewedpublished Náhled není k dispozici
Soubory
Datum publikování
2017
Vedoucí práce
Oponent
Název časopisu
Název svazku
Vydavatel
TANGER, spol. s r.o.
Abstrakt
Supply chains and networks require optimization of mutual cooperation between their members. An important tool for making mutual cooperation between supply chain members more effective is segmentation of distribution elements by their requirements concerning the way and intensity of mutual participation in car oil distribution. This paper presents the outcomes of a survey aiming to segment garages as one of important members of a car oil supply chain by their different needs and requirements concerning the level of cooperation with car oil distributors. Garage segments identified by the research show absolutely different preferences concerning different areas of cooperation with distributors, which means they require a completely specific approach from the point of view of distributors. Without any doubt, the research outcomes are practically applicable in management of mutual cooperation within car oil distribution to various garage segments to maximize the value for all involved parties.
Rozsah stran
p. 217-222
ISSN
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Projekt
Zdrojový dokument
CLC 2017 Carpathian logistics congres : proceedings
Vydavatelská verze
Přístup k e-verzi
Pouze v rámci univerzity
Název akce
Carpathian logistics congress CLC 2017 (28.06.2017 - 30.06.2017, Liptovský Ján)
ISBN
978-80-87294-80-2
Studijní obor
Studijní program
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Přístup k tištěné verzi
Klíčová slova
segmentation by needs, car oil supply chain, distribution channel management, garages, segmentace podle potřeb, distribuční síť autoolejů, řízení distribučních cest, autoservisy