THE IMPORTANCE OF BUILDING POSITIVE REPUTATION OF CHEMICAL INDUSTRY COMPANIES FOR DEVELOPMENT OF REATIONSHIPS WITHIN SUPPLY CHAINS
Konferenční objektOmezený přístuppeer-reviewedpostprintSoubory
Datum publikování
2016
Autoři
Vedoucí práce
Oponent
Název časopisu
Název svazku
Vydavatel
Vilnius Gediminas Technical University
Abstrakt
Recent surveys on the B2B market in the Czech Republic show clearly that most of the addressed manag-ers consider reputation as the most important factor of the competitiveness of their companies. Therefore, it is possible to regard mastered reputation management as the basis for creation of a unique competitive advantage, which finally results in deepening of the positive relationships with all the stakeholders. The paper presents the outcomes of primary quantitative surveys conducted within chemical product supply chains on the B2B market in the Czech Republic. The surveys aimed to identify factors that are crucial for building positive reputation of companies within supply chains and, at the same time, to assess and compare their importance as perceived by chemical product suppliers and their customers.
Rozsah stran
p. 1-10
ISSN
2029-929X
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Projekt
Zdrojový dokument
The 9th International Scientific Conference Business and Management 2016
Vydavatelská verze
Přístup k e-verzi
Pouze v rámci univerzity
Název akce
The 9th International Scientific Conference “Business and Management 2016” (12.05.2016 - 13.05.2016)
ISBN
978-609-457-921-9
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Klíčová slova
corporate reputation, B2B markets, Czech Republic, chemical industry, relationships within supply chains., reputace podniku, B2B trhy v ČR, odvětví chemického průmyslu, vztahy v dodavatelských řetězcích