Abstrakt:
The text deals with the data analysis from an area of the strategic planning. It focuses on a searching of association rules by the Apriori algorithm. The administrative district of municipalities with extended powers in the Czech Republic were chosen as objects and were described by indicators based on the strategic planning. In the data pre-processing, selected rates of dynamics of the monitored indicators were calculated. Values of the average absolute increase of indicators were converted and were used to the searching of the association rules. Achieved results of three models were compared (e.g. by the support, confidence, rule support, and lift) and described. These models were differed in the way of the association rules searching (i.e. measure of the rule confidence; measure of the confidence difference; and measure of the confidence ratio). The association rules can serve as a support for a preparation of new strategic plans for e.g. municipality, region. Problem areas of the mentioned units could be selected on the basis of the achieved association rules.