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Diplomové práce / Theses KEMCH FCHT (Ing.)
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Informační podpora při zavádění nového produktu na farmaceutický trh
Jiroutková, Martina
(
Univerzita Pardubice
,
2013
)
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Jiroutková, Martina (1)
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customer value (1)
farmaceutický trh (1)
hodnota pro zákazníka (1)
hodnotová síť (1)
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2013 (1)
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