The expansion strategy of multinacional chains
ČlánekStatus neznámýpeer-reviewedpublishedDatum publikování
2014
Vedoucí práce
Oponent
Název časopisu
Název svazku
Vydavatel
Univerzita Pardubice
Abstrakt
Retail operates as an intermediary in between the wholesale and final customers. After the change of regime in Slovakia the first multinational chains appeared and started to create their hypermarket-network throughout the country. It is well known that these international companies are getting bigger slice cleaved off of the retail market, as a daily shopping gradually supplanted by large weekly shopping trips, and as a result, of course, increased the size of the amount spent per purchase occasion. The key of the success
of chains comes from appropriately selected sites. This paper examines the criteria for site
selection of food chains in Slovakia. In our research, we consider the most important factors
that influence the location choice (the road network coverage, the number of available income and population) as well as the penetration index to examine the current situation in the Slovak retail market. The penetration index examines the various size categories of municipalities in at least the percentage of the test facility as a commercial store network. The study ends with the research conclusions and proposals for future development.
Rozsah stran
p. 84-94
ISSN
1211-555X (Print)
1804-8048 (Online)
1804-8048 (Online)
Trvalý odkaz na tento záznam
Projekt
Zdrojový dokument
Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 30 (1/2014)
Vydavatelská verze
Přístup k e-verzi
open access
Název akce
ISBN
Studijní obor
Studijní program
Signatura tištěné verze
47940-30
Umístění tištěné verze
Univerzitní knihovna (studovna)
Přístup k tištěné verzi
Klíčová slova
chain stores, site selection, Slovakia, retail market, penetration index, size category