Digitální knihovnaUPCE
 

Potenciál internetového trhu na Slovensku

Článekpeer-reviewedpublished
Náhled

Datum publikování

2013

Vedoucí práce

Oponent

Název časopisu

Název svazku

Vydavatel

Univerzita Pardubice

Abstrakt

The technological development and the growing rate of using the internet in the population brings intensifying competition and increasing customer demands. The current customer is very unstable, as well as his varying requirements. Therefore it is important so that every company is prepared for daily changes in its activities. This article deals with using of internet and on-line shopping on the market of the Slovak republic. The first part is a theoretical explanation of the basic issues related to e-business. The second part deals with the use of internet in shopping process by customers in Slovak republic. At work were used methods of comparison, analysis and synthesis of theoretical knowledge of literature, articles and other publications about e-business and Customer Relationship Management and statistical methods for the examination of secondary sources.

Rozsah stran

p. 98-110

ISSN

1211-555X (Print)
1804-8048 (Online)

Trvalý odkaz na tento záznam

Projekt

Zdrojový dokument

Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 29 (4/2013)

Vydavatelská verze

Přístup k e-verzi

open access

Název akce

ISBN

Studijní obor

Studijní program

Signatura tištěné verze

47940-29

Umístění tištěné verze

Univerzitní knihovna (studovna)

Přístup k tištěné verzi

Klíčová slova

internet, customer, firm, information and communication technology, customer relationship management, Slovakia

Endorsement

Review

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