Potenciál internetového trhu na Slovensku
Článekpeer-reviewedpublishedDatum publikování
2013
Autoři
Vedoucí práce
Oponent
Název časopisu
Název svazku
Vydavatel
Univerzita Pardubice
Abstrakt
The technological development and the growing rate of using the internet in the population brings intensifying competition and increasing customer demands. The current customer is very unstable, as well as his varying requirements. Therefore it is important so that every company is prepared for daily changes in its activities. This article deals with using of internet and on-line shopping on the market of the Slovak republic. The first part is a theoretical explanation of the basic issues related to e-business. The second part deals with the use of internet in shopping process by customers in Slovak republic. At work were used methods of comparison, analysis and synthesis of theoretical knowledge of literature, articles and other publications about e-business and Customer Relationship Management and statistical methods for the examination of secondary sources.
Rozsah stran
p. 98-110
ISSN
1211-555X (Print)
1804-8048 (Online)
1804-8048 (Online)
Trvalý odkaz na tento záznam
Projekt
Zdrojový dokument
Scientific papers of the University of Pardubice.
Series D, Faculty of Economics and Administration.
29 (4/2013)
Vydavatelská verze
Přístup k e-verzi
open access
Název akce
ISBN
Studijní obor
Studijní program
Signatura tištěné verze
47940-29
Umístění tištěné verze
Univerzitní knihovna (studovna)
Přístup k tištěné verzi
Klíčová slova
internet, customer, firm, information and communication technology, customer relationship management, Slovakia