Assessment of communication of socially responsible activities in selected companies
ČlánekStatus neznámýpeer-reviewedpublishedDatum publikování
2012
Vedoucí práce
Oponent
Název časopisu
Název svazku
Vydavatel
Univerzita Pardubice
Abstrakt
Significance of socially responsible business activities has been growing constantly in recent years, mainly in the context of increasing competitiveness and gaining of goodwill. The companies pay bigger and bigger attention to the area of social responsibility and spend more and more financial funds on it. However, the
specialists in theory and practice agree that companies do not know how to communicate these activities efficiently. And communication of CSR activities towards stakeholders is one of the key steps of successful introduction and efficient
development of corporate social responsibility. Therefore the main aim of this paper is to analyse and assess how socially responsible companies fulfil and communicate their CSR activities towards their stakeholders. In this respect, responsible companies are considered to be the entities which were acknowledged as regards application of social responsibility. A basic precondition is the fact that these companies are active in the area of social responsibility, they communicate their responsibility towards their stakeholders in a certain way and they try to publish their CSR activities.
Rozsah stran
p. 157-167
ISSN
1211-555X (Print)
1804-8048 (Online)
1804-8048 (Online)
Trvalý odkaz na tento záznam
Projekt
Zdrojový dokument
Scientific papers of the University of Pardubice.
Series D, Faculty of Economics and Administration.
25 (3/2012)
Vydavatelská verze
Přístup k e-verzi
open access
Název akce
ISBN
Studijní obor
Studijní program
Signatura tištěné verze
47940-25
Umístění tištěné verze
Univerzitní knihovna (studovna)
Přístup k tištěné verzi
Klíčová slova
corporate social responsibility, responsible behaviour, communication, reporting, triple bottom line, stakeholder