Zdrojový dokument:Scientific papers of the University of Pardubice. Series A, Faculty of Chemical Technology. 16 (2010)
ISSN:1211-5541
Abstrakt:
The article discusses selected aspects of attractiveness of a company acting in the
capacity of an employer. The company attractiveness is determined by corporate
culture, which defines the specific nature of each company and its activities. The
basic element of corporate culture is corporate strategy; some theories view
corporate culture as an effective instrument of strategic management. The
attractiveness of a company as an employer is further affected by a number of
factors from the area of the human resources management strategy (e.g. the
process of recruiting and selecting employees, employee stimulation methods,
company educational system, opportunity for teamwork, level of communication
in a company, health and safety at work) and the utilization of voluntary
instruments (activities), which are used by a company to declare its
environmentally friendly approach and respect of sustainable development
principles in the course of its business activities. This article also includes basic
168 Bednaříková M. et al./Sci. Pap. Univ. Pardubice Ser. A 16 (2010) 167–178
results of research performed in companies, which are members of the Czech
Association of Cleaning Stations (CACS).