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dc.contributor.author |
Šrámková, Dana |
|
dc.date.accessioned |
2012-02-29T13:39:50Z |
|
dc.date.available |
2012-02-29T13:39:50Z |
|
dc.date.issued |
2011 |
|
dc.identifier |
Univerzitní knihovna (studovna) |
cze |
dc.identifier.issn |
1211-555X (Print) |
|
dc.identifier.issn |
1804-8048 (Online) |
|
dc.identifier.uri |
http://hdl.handle.net/10195/42496 |
|
dc.description.abstract |
The article deals with analysis of the situation in the fields of tourism in the town Zlin and its vicinity. The description of the situation in the tourism industry is based on the processing of the basic assumptions of tourism, PEST analysis and subsequent processing and evaluation of a SWOT analysis. |
eng |
dc.format |
p. 183-198 |
|
dc.language.iso |
cze |
|
dc.publisher |
Univerzita Pardubice |
cze |
dc.relation.ispartof |
Scientific papers of the Univerzity of Pardubice. Series D, Faculty of Economics and Administration. 20 (2/2011) |
eng |
dc.subject |
tourism |
eng |
dc.subject |
Zlin |
cze |
dc.subject |
prerequisites for tourism development |
eng |
dc.subject |
PEST analysis |
eng |
dc.subject |
SWOT analysis |
eng |
dc.title |
Analýza cestovního ruchu města Zlína a jeho blízkého okolí |
cze |
dc.type |
Article |
eng |
dc.identifier.signature |
47940-20 |
|
dc.peerreviewed |
yes |
eng |
dc.publicationstatus |
published |
eng |
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