Analýza cestovního ruchu města Zlína a jeho blízkého okolí

Šrámková, Dana

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Analýza cestovního ruchu města Zlína a jeho blízkého okolí

Šrámková, Dana

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URI: http://hdl.handle.net/10195/42496

Datum publikování: 2011

Document type: Article

xmlui.ArtifactBrowser.SimpleSearch.filter.source: Scientific papers of the Univerzity of Pardubice. Series D, Faculty of Economics and Administration. 20 (2/2011)

ISSN: 1211-555X (Print)

Abstract:

The article deals with analysis of the situation in the fields of tourism in the town Zlin and its vicinity. The description of the situation in the tourism industry is based on the processing of the basic assumptions of tourism, PEST analysis and subsequent processing and evaluation of a SWOT analysis.

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