The results of case study of the implementation of marketing communication tools in the enviromental protection

dc.contributor.author	Kerlesová, Vladislava
dc.date.accessioned	2011-05-05T08:19:39Z
dc.date.available	2011-05-05T08:19:39Z
dc.date.issued	2010
dc.identifier	Univerzitní knihovna (studovna)	cze
dc.identifier.issn	1211 – 555X
dc.identifier.uri	http://hdl.handle.net/10195/38484
dc.description.abstract	Marketing is an important tool for informing the general public. Its mission is to provide education in the questions of environment protection necessity and sustainable development. The objective of this contribution is to present the results of the case study of practical marketing application in the environment protection field. There is used a quantitative analysis of the regional press for finding out the data.	eng
dc.format	p. 97-107	eng
dc.language.iso	eng
dc.publisher	Univerzita Pardubice	cze
dc.relation.ispartof	Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 17 (2/2010)	eng
dc.subject	ecology	eng
dc.subject	communication	eng
dc.subject	marketing	eng
dc.subject	environment	eng
dc.title	The results of case study of the implementation of marketing communication tools in the enviromental protection	eng
dc.type	Article	eng
dc.identifier.signature	47940-17
dc.peerreviewed	yes	eng
dc.publicationstatus	published	eng