The results of case study of the implementation of marketing communication tools in the enviromental protection

Kerlesová, Vladislava

Digitální knihovna UPCE
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Univerzita Pardubice
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Publikace vydané Univerzitou Pardubice / Published by the University of Pardubice
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Odborné časopisy / Journals
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Scientific papers of the University of Pardubice
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Series D, Faculty of Economics and Administration
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2010/17 Scientific papers, Series D
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The results of case study of the implementation of marketing communication tools in the enviromental protection

Kerlesová, Vladislava

Soubory tohoto záznamu

URI: http://hdl.handle.net/10195/38484

Datum publikování: 2010

Typ dokumentu: Article

Zdrojový dokument: Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 17 (2/2010)

ISSN: 1211 – 555X

Abstrakt:

Marketing is an important tool for informing the general public. Its mission is to provide education in the questions of environment protection necessity and sustainable development. The objective of this contribution is to present the results of the case study of practical marketing application in the environment protection field. There is used a quantitative analysis of the regional press for finding out the data.

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