Abstrakt:
A customer service is a purpose of company's existence. The purpose of existence of any supply chain is supply of market to which is attached. In order to measure performance, which supply chain should fulfil, we have to evaluate target market. Therefore it is primarily important to classify each single market and identify requirements and opportunities for its supply chains. This paper is focused on four areas of performance that each supply chain partner should measure. Furthermore it analyses measures that can be used in each of these performance areas.