Segmentation of chemical product market

dc.contributor.author	Lošťáková, Hana
dc.date.accessioned	2009-03-12T16:09:29Z
dc.date.available	2009-03-12T16:09:29Z
dc.date.issued	1999
dc.identifier	Univerzitní knihovna (studovna)	cze
dc.identifier.issn	1211-5541
dc.identifier.uri	http://hdl.handle.net/10195/32605
dc.description.abstract	The paper deals with the process of segmentation of market of chemical products. It shows the partial phases of divided segmentation process with the key problem of the whole process of market segmentation-a choice of segmentation variables. The research carried out in chemical companies has shown that it is necessary to use several segmentation variables for segmentation of market of chemical products. The suitable segmentation variables for chemical product devoted to production consumption are given in this paper.	eng
dc.format	p. 233-237	cze
dc.language.iso	eng
dc.publisher	Univerzita Pardubice	cze
dc.relation.ispartof	Scientific papers of the University of Pardubice. Series A, Faculty of Chemical technology. 4(1998)	eng
dc.rights	open access	eng
dc.subject	obchod	cze
dc.subject	chemické výrobky	cze
dc.subject	chemické společnosti	cze
dc.title	Segmentation of chemical product market	eng
dc.type	article	cze
dc.identifier.signature	47333
dc.peerreviewed	yes	eng
dc.publicationstatus	published	eng