Regionálny marketing ako súčasť regionálneho manažmentu

Strišš, Jozef

Digitální knihovna UPCE
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Univerzita Pardubice
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Publikace vydané Univerzitou Pardubice / Published by the University of Pardubice
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Odborné časopisy / Journals
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Scientific papers of the University of Pardubice
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Series D, Faculty of Economics and Administration
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2002/07 Scientific papers, Series D
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Regionálny marketing ako súčasť regionálneho manažmentu

Strišš, Jozef

Soubory tohoto záznamu

URI: http://hdl.handle.net/10195/32462

Datum publikování: 2002

Typ dokumentu: Article

Zdrojový dokument: Scientific papers of the University of Pardubice. Series D Faculty of Economics and Administration. 7 (2002)

ISSN: 1211-555X

Abstrakt:

In this article we focus on relation between regional marketing and regional management. We characterize regional influence and its effects on marketing in region. Moreover we discuss marketing tools in regional marketing (product, price, place, promotion, people, relations) and we try to define it contains with the focus on regional aspects.

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