Regionálny marketing ako súčasť regionálneho manažmentu

Článekpeer-reviewedpublished

dc.contributor.author	Strišš, Jozef
dc.date.accessioned	2009-03-12T16:01:23Z
dc.date.available	2009-03-12T16:01:23Z
dc.date.issued	2002
dc.description.abstract	In this article we focus on relation between regional marketing and regional management. We characterize regional influence and its effects on marketing in region. Moreover we discuss marketing tools in regional marketing (product, price, place, promotion, people, relations) and we try to define it contains with the focus on regional aspects.	eng
dc.format	p. 125-129	cze
dc.format.extent	30048 bytes
dc.format.mimetype	application/pdf
dc.identifier	Univerzitní knihovna (studovna)	cze
dc.identifier.issn	1211-555X
dc.identifier.signature	47940
dc.identifier.uri	http://hdl.handle.net/10195/32462
dc.language.iso	slo
dc.peerreviewed	yes	eng
dc.publicationstatus	published	eng
dc.publisher	Univerzita Pardubice	cze
dc.relation.ispartof	Scientific papers of the University of Pardubice. Series D Faculty of Economics and Administration. 7 (2002)	eng
dc.rights	Bez omezení	cze
dc.subject	Region	cze
dc.subject	Marketing	cze
dc.subject	prostředí	cze
dc.subject	lidé	cze
dc.subject	Komunikace	cze
dc.title	Regionálny marketing ako súčasť regionálneho manažmentu	slo
dc.type	Article	eng

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