Konkurenční strategie podniku v podmínkách udržitelného rozvoje

Abstract

Environmental protection is one of global world problems in this age. Filling of the sustainable development conception forms the new space for enterprise sphere because introduces for enterprises the important opportunity to increase their competitive ability. The way to reach the compatitive advantage in the conditions of of sustainable development is timelyapplication of environmental protection principles to enterprise strategic aims and choosing of the optimal strategy, its successful application is one of the ways to ensure the long-term enterprise prosperity.