Publikace: Word-formation in Branding
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Datum
Autoři
Hromádko, Martin
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Název svazku
Nakladatel
Univerzita Pardubice
Abstrakt
This bachelor paper discusses the word-formation in branding. The theoretical part explains branding. Furthermore, it focuses on word-formation and its processes. They are defined, their properties are described and possible classification mentioned. In the practical part, findings form the theoretical part are applied to the corpus of brand names for obtaining the result of the analysis.
Popis
Klíčová slova
kufříková slova, obchodní značení, odvozená slova, slovotvorba, složená slova, zkratky, abbreviation, blending, branding, compounding, word-formation