The importance of internal company communication

Abstract

The article brings an overview of internal communication content. It clarifies the internal communication within the context of personal, marketing and other areas of the company control process. It is points out the synergy of each item from the manager's communication abilities and skills to using the information and communication technology tools. The second part of the article describes the selected results of field research, temporary status and trends of manager's views of the issue of the internal communication and proves the expectations of underrated meaning and the main reasons for ineffective communication.