Publikace: Corporate Philanthropy Activities and their Communication by Czech Chemical Companies
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Tetřevová, Liběna
Název časopisu
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Nakladatel
Česká společnost průmyslové chemie
Abstrakt
The paper is dedicated to the problems of corporate philanthropy and the way it is communicated by chemical companies operating in the Czech Republic. The author of the paper aims to analyze and evaluate the level of communication of philanthropic activities by these companies and to formulate recommendations for theory and practice.
Popis
Klíčová slova
corporate social responsibility, corporate philanthropy, communication of philanthropic activities, chemical companies, společenská odpovědnost firem, firemní filantropie, komunikování filantropických aktivit, chemické firmy