Publikace: Scope and channels of communication of corporate social responsibility activities in Czech chemical companies
Článekopen accesspeer-reviewedpublishedNačítá se...
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Vávra, Jan
Midttun, Atle
Bakeš, Oskar
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Wydawnictvo SIGMA-NOT
Abstrakt
Noticeable extension and significant enforcement of the concept of corporate responsibility and sustainability requires the development of corporate activities not only in traditional environmental and social employee-oriented issues, but also the promotion and implementation of ethical, philanthropic, and other socially responsible activities1. The degree of implementation of these CSR activities must be adequately communicated by companies to strengthen and emphasize the positive CSR impacts on important stakeholders, but also society as a whole2. Presentation of economic and environmental information through regular reports and static company websites can be considered as a common business practice3, however, the implementation and communication of social, philanthropic, and ethical activities of companies are not, especially concerning formulated sustainability goals (SDGs) and the European Green Deal plan, so far satisfactory
The level and form of communication of socially responsible activities by Czech chemical production companies were determined. A total of 11 companies out of 85 even use 4 or more online communication platforms at the same time. Conversely, a total of 44 companies out of 85 (52%) do not use any other online communication platform (apart from corporate websites).
Popis
Klíčová slova
corporate social responsibility, corporate communication, společenská odpovědnost firem, podniková komunikace