Publikace: Investigating the extent to which social network is used as a customer interaction tool
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Bioh, Debora
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Univerzita Pardubice
Abstrakt
This research investigates the extent to which social network is used as a means of
communication between businesses and their customers. The study focuses on
telecommunications companies in Ghana and the extent to which they use social network
platforms such as Facebook and Twitter to interact with their subscribers. The results of the
kind of customer interactions as well as the extent of interactions are presented and the
advantages for using social media discussed.
Popis
Klíčová slova
social network, customer interaction, telecommunications companies, tools, facebook, twitter, sociální sítě, interakce zákazníka, telekomunikační společnosti, facebook, twitter