Sociální sítě tvořené pro budování regionálních značek potravin v Kraji Vysočina

Abstract

Article specifies types of social networks that were built to establish and manage regional food brands in Vysočina Region. These networks, drivers of the regional development, are then compared using the typology overview and basic criteria. The first one is the knowledge of the regional brands among inhabitants of Vysočina Region, which was tested via quantitative research in May 2012. The article also presents analysis of media monitoring on the topic. Conclusion outlines suggestions for further reserach on the synergy between regional development and social networks involved in building regional brands.