Segmentation of chemical product market

Abstract

The paper deals with the process of segmentation of market of chemical products. It shows the partial phases of divided segmentation process with the key problem of the whole process of market segmentation-a choice of segmentation variables. The research carried out in chemical companies has shown that it is necessary to use several segmentation variables for segmentation of market of chemical products. The suitable segmentation variables for chemical product devoted to production consumption are given in this paper.