Publikace: Cyber moder of electronic commerce acustomer centric
Článekopen accesspeer-reviewedpublishedNačítá se...
Datum
Autoři
Němcová, Zuzana
Dvořák, Jiří
Budík, Jan
Název časopisu
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Nakladatel
Univerzita Pardubice
Abstrakt
This paper describes how to implement methods of cybernetics into the economy. The mathematical model was created in MATLAB software. Created model works with two feed backs, which are realized through question forms. The goal of this model is to decrease difference between demand and offer.
Popis
Klíčová slova
electronic commerce, strategy, technology, marketing, E-commerce, business to customer, business to business