Publikace: Corporate Social Responsibility Communication by Chemical Companies on Social Networks in the Czech Republic
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Tetřevová, Liběna
Hozák, Miroslav
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Wydawnictvo SIGMA-NOT
Abstrakt
Intensity and structure of communication of socially responsible activities by chem. companies operating in the Czech Republic on the social Facebook and Linkedln networks were evaluated. Attention of the companies was primarily focused on the communication of philanthropic responsibility activities (Facebook) and economic ones (Linkedln). Ethical responsibility activities were communicated to the least extent.
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Klíčová slova
corporate social responsibility, CSR communication, social networks, chemical industry, Facebook, LinkedIn, společenská odpovědnost firem, CSR komunikování, sociální sítě, chemický průmysl, Facebook, LinkedIn