CSR Web Communication by Controversial Companies: The Example of Chemical Companies Operating in Norway

Abstract

Communication of socially responsible activities by companies is a fundamental condition allowing companies to share the benefits of their social responsibility. The need for effective communication of socially responsible activities which are performed exhibits itself in a particularly significant manner in the case of companies in controversial industries, such as companies in the chemical industry. The aim of the article is to analyze and evaluate the scope and structure of CSR activities communicated by chemical companies operating in Norway. Primary data was obtained on the basis of content analysis of the websites of the TOP 100 chemical companies operating in Norway. This was processed using tools for descriptive statistics. The study which was performed shows that the scope of communication by the monitored chemical companies operating in Norway is low (43% of the monitored activities are communicated). Activities in the field of environmental responsibility are communicated to the greatest extent, followed by activities in the field of economic responsibility. Comparison of the scope in which individual socially responsible activities are communicated is evident from the findings presented, including international comparison.