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Publikace:
Investment according to Global diversified approach

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Novotný, Josef
Kuběnka, Michal
Jedlička, Vít

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Žilinská univerzita

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The aim of the article is to invest into selected types of investment instruments using psychological analysis on the financial market. Global diversified approach is used. The main problem is that many investors do not have experience with this approach which facilitates investment intentions in a global market environment. The use of the examined approach on investment in financial markets has an impact on investors' psyche because they have a psychological approach that facilitates investment decision-making and reduces the risk of loss in a global market environment. It is necessary to realize that psychological factors on the financial markets dominate and they are presented on the world markets every day, which influences the prices of investment instruments and the behaviours of the investing public in the conditions of globalization. The portfolio of investments built up according to the examined approach, including its evaluation on a model example, spreads the awareness of this investment opportunity. Nowadays, when a number of investments have a global character such as global funds, bonds, and stocks to which an investor can invest from home, it is necessary to use both existing and new approaches. Nowadays people are faced with the fact that they have to put off part of the consumption in order to have decent living conditions at old age. Today it is therefore necessary to implement investment plans by the adult population because social changes have an impact on everyone due to globalization processes.

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Globalization, psychological approach, investor, portfolio, Globalizace, psychologický přístup, investor, portfolio

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