Black Friday shopping in Hungary

dc.contributor.author	Kovács, András
dc.contributor.author	Sikos, T. Tamás
dc.date.accessioned	2019-10-01T12:31:55Z
dc.date.available	2019-10-01T12:31:55Z
dc.date.issued	2019
dc.identifier.issn	1211-555X (Print)
dc.identifier.issn	1804-8048 (Online)
dc.identifier.uri	https://hdl.handle.net/10195/74253
dc.description.abstract	The central question of our study is to examine what features the Black Friday phenomenon has in Hungary, how it resembles to or differs from the international Black Friday trends. To answer this question we provide an overview of the main ideas on the topic discussed in international literature. Then with the help of answers of a questionnaire research from 2016 and one from 2017 we will highlight the most important similarities and differences. As we will see, in Hungary the buyers’ intent to participate is similar to other countries, but retailer behavior shows considerable differences compared to international examples. Descriptive methods, cross-tabulation, cluster analysis applied in our research.	en
dc.format	p. 18 - 29
dc.language.iso	en
dc.publisher	Univerzita Pardubice	cze
dc.relation.ispartof	Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 46/2019	en
dc.rights	open access	en
dc.subject	Black Friday	en
dc.subject	retail	en
dc.subject	customer behavior	en
dc.title	Black Friday shopping in Hungary	en
dc.type	Article	en
dc.peerreviewed	yes	en
dc.publicationstatus	published	en
dc.subject.jel	M31