Factors affecting choice of employment by university graduates
ČlánekOtevřený přístuppeer-reviewedpublishedDatum publikování
2019
Vedoucí práce
Oponent
Název časopisu
Název svazku
Vydavatel
Univerzita Pardubice
Abstrakt
The article focuses on factors influencing employer selection from the
perspective of graduates of the University of Economics and Management. The aim of
the article is to identify factors affecting attractiveness of organization and to
determine the impact of these factors on the choice of employer in terms of the
different focus of the applicants. Primary research included a questionnaire (n = 238
respondents), 4 focus groups and two individual interviews. The results of primary
research have shown that the most important areas are: a prestigious and respected
company, a purely Czech company, a stable established company with tradition, TOP
employer, a socially responsible company, possibility of career growth, possibility of
further development, the opportunity to participate in corporate goals, participation in
decision making and management of the company, the possibility to apply creativity,
innovation and ideas, individual work, interesting work, challenge work, ambitious
project, financial remuneration, corporate benefits and geographic availability of the
organization. The research also showed that preferences can be divided into factors
that indicate whether an organization becomes a selected (attractive) employer based
on the candidate's specific focus. Factor analysis has shown that different factors are
important for identified types of candidates. The output of the article is a
recommendation on what factors organization should focus on to address a particular
type of candidate.
Rozsah stran
p. 159 - 170
ISSN
1211-555X (Print)
1804-8048 (Online)
1804-8048 (Online)
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Zdrojový dokument
Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 46/2019
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Klíčová slova
employer attractiveness, factors influencing employer selection, organization, applicant, employee, university graduate