Zdrojový dokument:Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 45/2019
ISSN:1211-555X (Print)
Abstrakt:
The adoption of e-commerce by a population requires an analysis of its
social, cultural and economic environment, so it is necessary to propose and validate
models based on the particularities of each region. From this need arises present
research with the objective to examine the factors of the E-Commerce adoption in
university students of the Medellin city, through the technology acceptance model,
adding the variables of Perceived Security and Trust. The quantitative methodological
design consisted of a cross-sectional exploratory research study in order to validate
the model. A quantitative self-administered questionnaire was applied to 369
university students from the city of Medellin. To check the validity of the measurement
scale used, it was developed to confirmatory factor analysis. Various hypotheses were
collected and the degree of association was measured by the statistical Somers' D and
Cramer's V. In this study, the attitude is correlated in 0.61 with the intention, being the
variable with the greatest impact. Furthermore, the ease of use, perceived usefulness
and trust, are antecedent of online shopping intention.