Zdrojový dokument:Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 44/2018
ISSN:1211-555X (Print)
Abstrakt:
Growing demand for customized solution offers instead of standardized
products is reality in many business sectors on both B2B and B2C markets. While this
approach is well developed in some B2B sectors it is not that often in majority of B2C
markets. Rapid technology development within past years gives more possibilities to
increase production flexibility in wider range of production sectors. This will lead in
increasing level of product customization shortly.
Purpose of this article is to summarize the research on how the product innovation
oriented companies are prepared in terms of their internal infrastructure for effective
customized product solution development and delivery to their customers. Two
interlinked researches were performed through Czech, Austrian, German and Swiss
product innovation oriented manufacturing companies. Quantitative research compares
whether and how customized product offer is communicated by companies to their
market. Qualitative research was performed in form of five case studies to deeper
observe and study internal technical and production infrastructure of the selected
companies. Results of performed quantitative research were statistically evaluated and
tested. Outcomes of qualitative research gives deeper knowledge of the infrastructure
used in selected companies for development and production of customized products. The
research proves increasing focus of the companies on offer individualization.