Zdrojový dokument:Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 44/2018
ISSN:1211-555X (Print)
Abstrakt:
Business prosperity is most often mentioned regarding economic results (for
instance profit, sales, sales growth, brand value growth, high demand for products).
One of the factors that can be used today in rival competitive struggles is design. The
very perception of the role of design as an opportunity is an essential prerequisite for
increasing business prosperity. It is, therefore, logical to look at who is the creator of
quality design in companies. Companies can solve this problem internally or hire a
designer. The question is, which of the variants increases businesses prosperity. The
aim of the paper is to clarify this relationship, i.e. whether a company's cooperation
with the designer brings business prosperity. Secondly, the strong belief among
companies in the Czech Republic that the cooperation with the designer is very
expensive is considered. For interpreting results basic statistics indicators and tests of
hypotheses (p-value) were used. Results from tests confirmed that most companies that
collaborate with a designer believe that design helps to achieve business prosperity. The
results also indicate that reluctance to cooperate with a designer because it is too
expensive is not confirmed.