Zdrojový dokument:Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 44/2018
ISSN:1211-555X (Print)
Abstrakt:
The paper aims to investigate the relationship between interfunctional
coordination (IFC) and offering of services. IFC is a crucial component of market
orientation. Market orientation is one of the approaches, which is used for improving
the business performance of companies and also for increasing their competitiveness.
The conception of IFC was extended in this paper. IFC includes the following
elements: Cooperative Arrangements, Company Culture, Expertise, Communications,
Leadership Style, Ethic and Goodwill, Organizational Structure, Coordination
(Fundamental Information Acquisition, Information Coordination and Coordination
Activities) and Control. Current companies try to increase their service offering
because of its positive influence on customers and company as well. The research was
held in 60 electronic components manufactures and electric equipment manufacturers
in the Czech Republic. The Spearman’s rank-order correlation test was performed to
verify the relationship between IFC and service offering. The main finding shows that
the relationship between IFC and service offering is independent. Positive relationship
between IFC and service offering is detected especially at emphasis on innovation and
emphasis on the next education of workers.