Optimisation of a travel agency´s product portfolio using a fuzzy rule-based system
ČlánekOtevřený přístuppeer-reviewedpublishedDatum publikování
2018
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Univerzita Pardubice
Abstrakt
This paper focusses on the use of a fuzzy rule-based system for the tourism
area, specifically, the optimisation of production for companies operating in the
tourism industry. Many travel agencies and other travel companies operate in the
current market, and they not only need to win customers, but also retain them. It is
necessary to include everything from the cheapest trip alternatives to expensive luxury
destinations, and the best in the respective price ranges must be chosen. In this study,
the fuzzy rule-based system was used to evaluate the indefinite information in tourism,
which is often difficult to quantify, whether this relates to the sociopolitical situation at
the destination, weather or satisfaction with the accommodation services. A correct
selection of products can be complicated by the fact that consumers in tourism may
intend to both satisfy the same needs and several needs by buying a service. The
knowledge base includes the rules for dealing with situations of the different
combinations of input criteria to achieve the optimum output. The aim of this work was
to design a model for optimising the product portfolios of companies operating in the
field of tourism using the fuzzy rule-based system. A further goal was determining the
appropriate criteria for performing optimisation.
Rozsah stran
p. 100 - 111
ISSN
1211-555X (Print)
1804-8048 (Online)
1804-8048 (Online)
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Zdrojový dokument
Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 43/2018
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Klíčová slova
multi-criteria analysis options, expert systems, fuzzy rule-based system, tourism, portfolio, optimisation